Citroen C5 Spheres

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client: CITROEN
agency: XL ADVERTISING COMMUNICATIONS
direction: APOSTOLIS ALEXIOU

Playcreate have managed the unexpected! A full 3d animation concept took place in the 3d post production services of Playcreate. We had to create a 3d environment of the city and blend the CG car with harmony. We used a wet road to show the car’s traction and stability. However, the main 3D challenge was to seamlessly integrate the CG car into the city environment. Animating highlights, lens flares and camera shake were combined with the 3D elements to finesse the realistic feel. Special thanks to the director George Moragemos.