agency: XL ADVERTISING COMMUNICATIONS
direction – design – animation: PLAYCREATE
Using CG technology to blend live action footage from green box, Playcreate team makes it seem as though the jeep travels throughout two different CG enviroments. Our team created CG (Computer Generated) car from the inside out and merged it into 3D environment, as artists matched live action footage with a digital creation of the scene. Applying the best of 2D and 3D, Playcreate design complete surroundings in which characters and/or vehicles thrive and interact.